Marketing Calendar

Five weeks, day by day.

Prepared for

Jeffrey Lin

Property

13321 Bubbling Well Rd, Tustin

Auction

Sat October 10, 2026 · 2 PM

Week 1 · Listing Prep · September 7 to 13, 2026

7Mon

Listing agreement signed · price guide & reserve strategy set

8Tue

Styling consult & detail punch list

9Wed

Pre-inspection & disclosure package started

10Thu

Comparable analysis · Success Blueprint delivered

11Fri

Vendor scheduling · landscaping & deck refresh

12Sat

13Sun

Week 2 · Media Build & Pre-Market · September 14 to 20, 2026

14Mon

Styling install

15Tue

Copywriting & campaign build

16Wed

MEDIA DAY · twilight, aerial & lifestyle shoot

17Thu

Film edit · print collateral to press

18Fri

COMING SOON teaser goes out

19Sat

Database email · prospective buyer outreach

20Sun

Broker network pre-brief

Week 3 · Market Launch · September 21 to 27, 2026

21Mon

Final pre-launch checks · signage installed

22Tue

Campaign assets loaded · MLS prepared

23Wed

LAUNCH · listing goes LIVE · BROKER PREVIEW 11 AM to 2 PM

24Thu

Twilight Tour 5 to 7 PM

25Fri

Digital & social campaign wave one · print drop

26Sat

Open House 1 to 4 PM

27Sun

Open House 1 to 4 PM

Week 4 · Market Saturation · September 28 to October 4, 2026

28Mon

Bidder qualification begins

29Tue

Private tours by appointment

30Wed

Buyer feedback report to Jeffrey · price guide reviewed

1Thu

Campaign expansion · retargeting wave two

2Fri

Private tours by appointment

3Sat

Open House 1 to 4 PM

4Sun

Open House 1 to 4 PM

Week 5 · Auction Week · October 5 to 11, 2026

5Mon

Bidder briefings · deposits collected

6Tue

Final tours by appointment

7Wed

On-site auction logistics rehearsal

8Thu

Bidder confirmation calls · reserve confirmed

9Fri

Final Open House 1 PM · auction setup

10Sat

LIVE ON-SITE AUCTION 2:00 PM

11Sun

Contract executed · escrow opens

Marketing strategy →← Back to presentation